1Pick a music niche you can produce for at least 30 videos
The niche is the most important decision and the one most creators get wrong. Too broad (just 'AI music') has no audience. Too narrow ('medieval bardcore covers of 2010 pop songs') runs out of material. The sweet spot is a genre-mood combination that has a clear audience and keeps giving you prompts. Good examples: lofi beats for studying, phonk for workout playlists, ambient sleep music, Christian worship songs in a medieval style, lo-fi jazz instrumentals. Bad examples: 'music' or 'AI songs I like'. Ask yourself: can I describe my channel in 5 words to a stranger and have them know immediately if they want to follow it?
- Check the niche on YouTube before committing. Search the genre plus 'music channel'. If the top channels have more than 100K subscribers, there is demand. If there are none with any real size, demand might not be there yet.
- Your niche can evolve, but starting focused is what builds the initial audience. Drift kills channels in their first 30 videos.